Is the shortage of iPad 2s deliberate?

Image: eviltwin (Flickr)

Once again another Apple product launch has resulted in long lines and an apparent complete sellout of the product.

Just this morning, the shipping times on the online Apple Store have slipped again, this time to 4-5 weeks.

Every time this happens I face claims from my colleagues that the shortages of the new product is a deliberate ploy by Apple in order to increase demand by making it appear ‘limited’ in supply, thus making it more desirable, as well as increasing publicity for the company and its new product.

That’s a load of tosh, if you ask me.

When it comes down to it, what is better for Apple? Seeing queues reportedly almost 3,000 strong at a single store, and yet turning many people away disappointed, or selling an iPad to everyone who wants one, making millions more dollars and having some wapping great sales figures to boot?

As far as I’m concerned, it makes no sense for Apple to fake a shortage. There’s no need to artificially inflate the desirability of the iPad 2; it’ll sell like hotcakes regardless. And anyway, any small gains they might make with an increase in demand caused by manipulating stock levels are nothing compared to the amount of money they’d make if they could fully meet demand from day one.

Plus, I seriously doubt anyone can mass produce a device like the iPad 2 in such quantities in such a space of time.

Rest assured, for those of you in States, and those in Europe when the iPad 2 launches next week, Apple will be doing their best to get an iPad into the hands of everyone who wants one (according to their press release, which I believe is identical to the one from last year’s iPad and iPhone 4 launches).


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