All over the UK (and select other countries, including Canada but not, for some reason, the US) a new game is becoming popular. Every evening, at at a few minutes to nine in the evening, people across the globe are sitting at their computers, trying their luck at getting their hands on the big prize. Only a few make it. Most are disappointed.
Apple have enabled reservations for the iPad 2 in Canada, the UK, France, Germany and presumably every international iPad 2 country in which Apple has a retail presence. Quite why they’re not doing it in the US I don’t know – I can only presume the fact that America has the lion’s share of Apple Retail Stores makes it too much if a challenge.
At 9pm every evening, Apple makes a selection of iPads available for reservation for pickup the next day via their retail store webpages. If you’re quick, you might be lucky. I was lucky enough to reserve one for the Covent Garden store yesterday and picked up a fresh iPad 2 this afternoon.
Whilst picking it up, the Apple Store employee I was chatting to said that at 9pm in the store you can often find the security guards furiously refreshing the pages trying to get their hands on one.
With reports of queues still forming in the US, it is refreshing to see that we actually may have it better than America for trying to get ahold of Apple’s latest gadget.
I should also note, if you think it’s hard to get your hands on an iPad 2, spare a thought for those after the red leather Smart Cover or the iPad 2 Dock, both of which are, I discovered today, even more elusive.